Jonathan Vanantwerpen – The Frequency King

Jonathan Vanantwerpen is a man on a mission. And his mission? To bring modern sound design to the world of classical music. Vanantwerpen’s work has been integral in helping to elevate the status of classical music, both within popular culture and within the halls of academia. In this blog post, we will explore his work and how it has helped to shape the industry as we know it.

Jonathan Vanantwerpen – The Frequency King

Jonathan Vanantwerpen is a Belgian musician and audio engineer who has made a name for himself as one of the world’s most innovative and sought-after producers and DJs. Vanantwerpen’s trademark sound is a unique blend of house, techno, breaks, and dubstep that has earned him worldwide recognition.

Vanantwerpen’s music career began in the early 2000s when he started producing electronic music under the alias Frequency King. His first release was the EP Balance in 2003, which quickly gained popularity among underground DJs. In 2004, he released his first full-length album, Frequency+, which showcased his unique sound and helped him cement his place as one of Belgium’s leading talents.

In 2006, Vanantwerpen released his second album, The Journey Home. The album was well-received by critics and fans alike and demonstrated Vanantwerpen’s growth as an artist. He followed up The Journey Home with another full-length album in 2009, Human Machine II. This album marked a departure from his typical electro-house sound and introduced elements of techno into his repertoire.

Vanantwerpen continued to experiment with his music over the next few years. In 2012, he released Inner Silence, an album that featured collaborations with some of Belgium’s top musicians including Nadja Lindfors (of Swedish band Ace Of Base) and Yves De Meulemeester (of Belgian rock band Chromeo). That same year, he also founded the label

How Jonathan Vanantwerpen became a Frequency King

Jonathan Vanantwerpen is a Frequency King. As the founder and CEO of Myntra, one of India’s leading online fashion retailers, Vanantwerpen has propelled his company to become one of the country’s largest ecommerce businesses. But it was his earlier career as a radio DJ that catapulted him to stardom.

Vanantwerpen started his radio career in the early 2000s as a presenter on Belgian network Radio 1. During his time there, he became known for his unique style – mixing pop music with retro hits from the 1960s and 1970s.

In 2006, Vanantwerpen made the move to India to start Myntra. Initially, he faced considerable challenges – most notably finding an audience for what was then a new type of online shopping experience. But through careful planning and marketing, Vanantwerpen soon managed to build Myntra into one of India’s leading ecommerce companies.

Today, Jonathan Vanantwerpen remains one of India’s most successful businessmen – and he owes much of his success to his mastery of frequency marketing.

What is frequency marketing?

Frequency marketing is a strategy whereby a company promotes its products or services to customers on a regular basis. This can be done through mail, email, telephone, or other direct communication methods. Frequency marketing allows companies to build brand awareness andrelationships with their customers over time, increasing the chances of them purchasing products or services in the future.

Frequency marketing is most effective when it is used in conjunction with other marketing strategies, such as targeted advertising and public relations. By building a relationship with customers over time, frequency marketing can create evangelists who will spread the word about a product or service to their friends and family. In addition, by promoting products or services regularly to different groups of people, companies can ensure that they are reaching all potential buyers.

The benefits of using frequency marketing

Frequency marketing is a marketing strategy that emphasizes the use of repeated communication with customers to build trust and promote sales. Frequency marketing can be used to create long-term customer relationships, increase sales, and decrease customer acquisition costs. The benefits of using frequency marketing are:

1. Increased Sales – With frequency marketing, customers become familiar with your company and its products. This familiarity breeds trust, which allows you to sell more product and services to these customers.

2. Long-Term Customer Relationships – By creating a sense of continuity between customer interactions, frequency marketing builds loyalty and brand awareness in customers’ minds. This loyalty makes it easier for you to convert new customers into advocates who will tell their friends about your business.

3. Low Customer Acquisition Costs – In order to succeed with frequency marketing, you need to acquire only a few new customers instead of many new customers (which can be costly). By following a consistent pattern of communication with your most committed consumers, you can reduce the time and money it takes to bring them on board as members of your tribe.

4. Reduced Marketing Costs – Frequency marketing also reduces the cost of promoting your product or service because you are reaching more people with less effort. By using tools such as email newsletters and social media platforms, you can keep your message top-of-mind for your target market without breaking the bank

How to create and launch a successful frequency marketing campaign

1. What is frequency marketing?
2. The benefits of frequency marketing
3. How to create a successful frequency marketing campaign
4. Tips for starting a frequency marketing campaign
5. The key elements of a successful frequency marketing campaign


Jonathan Vanantwerpen is a Belgian DJ and producer who has quickly become one of the most in-demand DJs in the world. His unique style of house and techno sets him apart from his peers, and his ability to seamlessly combine old school with modern sounds has made him one of the most sought-after DJs on the dance floor. In this article, we take a closer look at Jonathan Vanantwerpen’s career, highlighting some of his biggest accomplishments and discussing why he is such an important figure in contemporary music. Thanks for reading!

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