Importance of Social Media

Social networking has become our lifeblood. It doesn’t matter which part of the world you live in, in all probability, you must have been using a social media channel like Facebook, Instagram, Twitter, or Snapchat. The popularity of social  networking sites isn’t confined to developed countries like the US, Canada, Germany, and Australia, but every nook and corner of the world.

Popularity of Social Media

There isn’t a single country in the world that is not besotted by the charm of social media. Even in a country like India, people are hooked to various popular channels. To add to its great popularity, developers were also encouraged to develop new applications. One of the most exciting apps to catch my attention recently was Connected app, that combined features of multiple apps.

Social networking sites are essentially used for making connections and establishing contacts with people from all over the world. It plays such an important role that we cannot even imagine our life without social networking. Technology has made great progress in the last few decades, and social media is its living example. Today, you will hardly find anyone who doesn’t possess a mobile. 

There are many social networking apps that can be easily downloaded on a mobile. These apps are so useful that you can contact any person from anywhere in the world through messaging or voice call. You can use social media channels to make friends, professional connections as per your choice. You can share your photographs and thoughts with your friends and family members through platforms like Facebook and Instagram.

Benefits of social media

Social media platforms allow you to connect with any person in the world. It doesn’t matter if it’s day or night, you have the power to contact anyone around the clock. Gone are the days, when you had to book a trunk call and waited anxiously for that connection to be established. Now, you have channels like Messenger, Whatsapp, and Google Meet where you can make a normal voice call, or a video call. It’s such a pleasant experience to watch the facial expression of your loved ones while talking to them.  

You can also watch live news through social media. People often share videos of music, dance, or important events on social media channels. It’s such an amazing feeling watching a live concert taking place in a faraway country. You can watch your favourite singers, artistes, or celebrities live. Like at present, the entire world is watching the live proceedings of Tokyo Olympics. All of this is possible because of social media.

Growth of business

Social media helps in the growth of business in multiple ways. Most brands maintain a powerful presence on social media to connect with their target audience. It gives them an excellent platform to engage with their audiences and listen to their problems. Nowadays, businesses provide customer support on channels like Facebook, and Instagram. The users’ reviews on social media is an important source of bringing potential customers. It has become much easier to reach target customers through social media marketing.

Spreading awareness among people

Through social media, people get to know about the events that happened long ago. You also know about  people living in other countries – their eating habits, customs and festivals. Such interactions give you a better perspective of the world. You realise that you are not alone in this beautiful world, but share it with many interesting people.

Helps You in Your Career

One of the popular ways of searching for a new job is through social media. Channels such as LinkedIn not only helps you in connecting with people from your field, but also in getting a job. These days, most of the recruitments in good companies are done on references and recommendations. And if you have good connections on such platforms, you can easily get your dream job. While recruiting, companies also take your social media activities into consideration to know more about your personality type, and your suitability for a particular job.

Social Media is Useful for Education

Google is the most knowledgeable teacher on social media. You can get every kind of information on this versatile medium. You don’t need to carry bulky books and study materials, because social media is the greatest hub of information and knowledge. Besides, you have platforms like Wikipedia to further improve your understanding of a given topic. Social media helps you to interact with people from around the world who can further add to your insight.

Students and teachers can easily contact each other through social media. It played a big role during the lockdown because due to social distancing norms, almost every school and college was closed. It was social media that came to the rescue of students through online classes.

It’s obvious that we cannot do without social media because it contributes to almost every part of our life. Even in the future, it will continue to play a deciding role.

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