Introduction
Streaming services have been around for a long time, but the podcast industry has seen a steady and exponential growth in recent years. According to a report from eMarketer, Spotify now boasts of 28.2 million podcast listeners in the US. This is no surprise — after all, Spotify acquired Gimlet Media and Anchor earlier this year – and it’s not surprising that tech giant Apple isn’t far behind either. In this blog post, we’ll explore what’s behind the rapid growth of podcasts on platforms like Spotify, as well as why tech companies like Apple and Google are investing heavily in the medium. We’ll also take a look at how the expansion of podcasts could affect other industries such as radio and television. So read on to find out more!
What is podcasts?
Podcasts are a type of digital audio file that are usually downloaded and played on a portable media player, computer, or smartphone. They are often used to listen to news, comedy, or music shows.
Some popular podcasts include This American Life, NPR’s Planet Money, and Serial.
How many people listen to podcasts in the US?
There are currently around 73 million people in the US who listen to podcasts on a regular basis. This number has been steadily increasing over the past few years, and it is expected to continue to grow in the coming years.
Podcasts have become increasingly popular in recent years, due in part to the easy accessibility of listening platforms such as Spotify and Apple Podcasts. Podcasts offer listeners a convenient way to consume content on a wide variety of topics, from news and current affairs to comedy and fiction.
The growing popularity of podcasts has also been driven by the rise of smart speakers such as Amazon Echo and Google Home, which make it even easier for people to listen to their favourite shows.
What is emarketer spotify?
Spotify is a music streaming service that offers users access to millions of songs. It also has a section for podcasts, which includes popular shows like TED Talks and NPR’s Planet Money. emarketer spotify is a Spotify-exclusive podcast that features interviews with entrepreneurs and innovators in the tech industry.
What did techcrunch say about emarketer spotify?
TechCrunch says that eMarketer’s estimates for Spotify’s US podcast market share are “a little low.” They also say that Perez’s estimate for the number of people who will listen to podcasts on Spotify by the end of 2020 is “a little optimistic.”
Conclusion
It is clear from the data gathered by eMarketer that Spotify is becoming increasingly popular for listeners when it comes to streaming podcasts. With 28.2M US users currently using the platform, this clearly shows that there is still plenty of room for growth in this area and indicates a bright future for podcasting on Spotify. It will be interesting to see how these numbers continue to increase over time as more people discover all that Spotify has to offer them, and whether other platforms such as Apple Music or Google Play Music can compete with its ever growing popularity.
