The podcast industry has been growing exponentially in recent years, with streaming services such as Spotify and Apple Podcasts leading the charge. According to a new report by eMarketer, Spotify now boasts over 28.2 million monthly active users and Apple Podcasts is not far behind with 22.5 million users. This data comes amid an increased interest in podcasts, which are increasingly seen as an effective way to reach consumers on the go. In this blog post, we will explore how this trend could play out in the coming months and years and what it means for marketers who are looking to capitalize on the power of audio content marketing.
Spotify has 28.2 million podcast listeners in the US
As of July 2020, Spotify had 28.2 million podcast listeners in the US, according to eMarketer. This is up from 21.1 million in 2019 and 26.6 million in 2020.
Spotify is the second-largest podcast platform in the US after Apple Podcasts, with a 15.8% share of the market.Apple Podcasts has a 24.9% share of the US podcast market, followed by Pandora (7%), iHeartRadio (4%), NPR One (3%), and Google Play (2%).
Podcasting is growing rapidly in popularity, with 43% of Americans aged 12+ saying they have listened to a podcast in the last month, up from 40% in 2019, according to Edison Research.
Apple Podcasts has 18.5 million podcast listeners in the US
According to emarketer, there are 18.5 million podcast listeners in the US. This is a significant increase from last year, when there were only 14.6 million podcast listeners.
There are a few reasons for this increase. First, more people are using smartphones and other portable devices that make it easy to listen to podcasts on the go. Second, there are more high-quality podcasts available now than ever before. And third, people are becoming more aware of podcasts as a source of entertainment and information.
Podcasts offer a unique listening experience that can’t be found elsewhere. They’re perfect for commuting, working out, or just relaxing. And with so many different topics to choose from, there’s sure to be a podcast for everyone.
Perez is a popular technology podcast
Perez is a popular technology podcast that has been downloaded millions of times. The podcast is hosted by tech journalist Oscar Perez and covers the latest in consumer technology.
Technology podcasts are becoming more popular
Podcasts are becoming more popular, and technology podcasts are no exception. In fact, according to eMarketer, 44% of US internet users ages 12 and older said they had listened to a podcast in 2018, up from 40% the year before.
And it’s not just adults who are tuning in to tech podcasts. According to a recent report from Perez TechCrunch, the number of teenagers who listen to podcasts has nearly doubled in the past two years.
There are a number of reasons why technology podcasts are becoming more popular. For one, they offer a convenient way to stay up-to-date on the latest industry news and developments. They’re also typically shorter than traditional radio shows or even music albums, making them perfect for busy listeners on the go.
What’s more, there’s a growing number of high-quality technology podcasts to choose from. Whether you’re interested in the latest gadgets or want to learn about startups and venture capital, there’s sure to be a podcast that covers your topic of interest.
So if you haven’t already, give technology podcasts a try. With so many great options available, there’s bound to be one that you’ll love.
Conclusion
It is clear from the data provided by eMarketer and TechCrunch that Spotify is currently leading the streaming market, with 28.2 million podcast listeners in the US alone. However, this doesn’t necessarily mean that Spotify will remain ahead of Apple Podcasts forever. We can expect to see these numbers fluctuate as both platforms continue to innovate, adding new features and content that appeal to their respective audiences. No matter what happens, it is sure to be an interesting battle between two titans of streaming media!
